Boost productivity, streamline sales, and empower your field force with
Proxima – the smart SFA platform.
Save time, reduce travel cost.
Works even without internet.
Monitor visits, sales, and locations.
Boost sales efficiency.
Proxima SFA is the flagship product of Sterison Technology Pvt Ltd, a pioneer with 15+ years in Smart Factory & Retail Solutions.
Harness the power of AI and data to drive performance
Technology that works for your teams and customers
Common Field Sales Frustrations
🔴Expensive tools with low ROI
🔴 No offline support – work stops without internet
🔴 Hidden server & setup costs
🔴 Missed orders & delayed deliveries
🔴 Complex reports & poor visibility
🔴 Weak data security
Stop struggling with outdated tools. Upgrade to Proxima SFA today.
✅ Transparent & cost-effective – no hidden charges
✅ Go live in under 1 hour
✅ Offline-ready – never stop work
✅ AI-powered route optimization
✅ Real-time visibility & tracking
✅ Enterprise-grade data security
✅ All-in-one execution: orders, van sales, POSM & more
Discover the features and strengths that make Proxima SFA the ideal solution for distributors and manufacturers.
Go live in under 1 hour-Deploy Proxima quickly without long, complex setups—get your field team productive immediately.
Fast, scalable, reliable- Smooth operations that grow with your business, ensuring uninterrupted productivity.
Smarter beat planning- Optimize sales routes automatically to maximize field efficiency and reduce wasted time.
Adapt to your business- Customize approvals, roles, and processes to fit your unique sales operations.
Enterprise-grade data protection- Protect sensitive business data with full privacy and compliance standards.
Proxima brings powerful tools like AI route & beat planning, real-time tracking, and offline mode for uninterrupted operations. You also get dynamic pricing & schemes, AI-powered insights, and intuitive KPI dashboards & reports to drive smarter decision-making.
Take complete control of your sales execution with van sales & delivery, purchase order management, and POSM tracking. Proxima also simplifies attendance & leave, expense claims, and returns & reverse logistics. With built-in store surveys, onboarding workflows, and role-based approvals, managing your field operations has never been easier.
With Proxima SFA, you can expect faster sales closures, lower operational costs, and empowered sales teams who actually enjoy using the app. Managers get smarter, data-driven insights for better decision-making, ensuring long-term business growth with less hassle.
Automatically compute optimal travel paths & visit sequences to reduce time & cost.
Manage purchase orders, stock transfers, truck loading/unloading logic.
Order taking, van sales, delivery confirmation, return processing — all in mobile app.
Track merchandising material, conduct store surveys, enforce planogram compliance.
1 month free trial for all users
(field executives)
(Back Office Users)
Designed to empower your sales team with everything they need — from route planning to real-time performance insights — right out of the box.
Simplify your sales, boost productivity, and empower your field team with Proxima SFA. Contact us today!
Introduction: Field sales teams in FMCG companies face increasing pressure to meet sales targets whilemanaging distributors, retailers, and complex routes.
Introduction: Van sales remain critical for FMCG distribution. However, managing routes, inventory, andorders manually can be inefficient and error-prone. The
Introduction: Managing retail operations manually in FMCG is no longer viable. A retail execution software inIndia helps companies track sales,
Proxima SFA is an AI-powered platform from Sterison Technology that helps FMCG, CPG, and distribution businesses manage field sales with ease. It combines productivity, visibility, and control through features like offline access, real-time tracking, and AI insights. With Proxima, businesses can streamline order management, optimize routes, improve shelf visibility, track POSM and expenses, and boost overall efficiency making field sales smarter, faster, and more cost-effective.
