TURNING EVERY VISIT INTO VICTORY

AI-Powered Sales Force Automation for FMCG/CPG

Boost productivity, streamline sales, and empower your field force with Proxima – the smart SFA platform.
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Trusted by Leading Brands

Core Value Propositions

Built for Scale. Secured for Trust.

AI Route Optimization

Save time, reduce travel cost.

Offline Mode

Works even without internet.

Real-Time Tracking

Monitor visits, sales, and locations.

Dynamic Pricing & Schemes

Boost sales efficiency.

Business Growth Angle

Empowering Businesses Through Technology

Proxima SFA is the flagship product of Sterison Technology Pvt Ltd, a pioneer with 15+ years in Smart Factory & Retail Solutions.

Smarter Decisions, Stronger Growth

Harness the power of AI and data to drive performance

Seamless Operations, Lasting Impact

Technology that works for your teams and customers

FIELD SALES, SIMPLIFIED

Productivity, visibility, and control in one platform.

What's Holding Your Sales Back?

Common Field Sales Frustrations

🔴Expensive tools with low ROI

🔴 No offline support – work stops without internet

🔴 Hidden server & setup costs

🔴 Missed orders & delayed deliveries

🔴 Complex reports & poor visibility

🔴 Weak data security

Stop struggling with outdated tools. Upgrade to Proxima SFA today.

How Proxima SFA Transforms Field Sales

✅ Transparent & cost-effective – no hidden charges

✅ Go live in under 1 hour

✅ Offline-ready – never stop work

✅ AI-powered route optimization

✅ Real-time visibility & tracking

✅ Enterprise-grade data security

✅ All-in-one execution: orders, van sales, POSM & more

Why FMCG Needs Proxima?

Transform sales execution with a platform built for speed, scale, and smarter decisions.

Discover the features and strengths that make Proxima SFA the ideal solution for distributors and manufacturers.

Quick Setup

Go live in under 1 hour-Deploy Proxima quickly without long, complex setups—get your field team productive immediately.

High Performance

Fast, scalable, reliable- Smooth operations that grow with your business, ensuring uninterrupted productivity.

AI Routing

Smarter beat planning- Optimize sales routes automatically to maximize field efficiency and reduce wasted time.

Flexible Workflows

Adapt to your business- Customize approvals, roles, and processes to fit your unique sales operations.

Secure & Compliant

Enterprise-grade data protection- Protect sensitive business data with full privacy and compliance standards.

Core Features

Simplify, Optimize, Execute.

High-Impact Features

Proxima brings powerful tools like AI route & beat planning, real-time tracking, and offline mode for uninterrupted operations. You also get dynamic pricing & schemes, AI-powered insights, and intuitive KPI dashboards & reports to drive smarter decision-making.

Execution Features

Take complete control of your sales execution with van sales & delivery, purchase order management, and POSM tracking. Proxima also simplifies attendance & leave, expense claims, and returns & reverse logistics. With built-in store surveys, onboarding workflows, and role-based approvals, managing your field operations has never been easier.

Business Benefits

With Proxima SFA, you can expect faster sales closures, lower operational costs, and empowered sales teams who actually enjoy using the app. Managers get smarter, data-driven insights for better decision-making, ensuring long-term business growth with less hassle.

Key features

Empowering Your Field Force with Smarter Tools

Proxima SFA offers powerful, AI-driven tools to optimize routes, streamline orders, manage inventory, and boost field sales productivity.

AI Route Optimization

Automatically compute optimal travel paths & visit sequences to reduce time & cost.

⏱ Save Time, Cover More

💰 Reduce Costs by up to 25%

📈 Boost Productivity

Distributor Management

Manage purchase orders, stock transfers, truck loading/unloading logic.

📦 Streamlined Stock Handling

❌ Cut Inventory Errors by 30%

⏩ Faster Turnaround

Field Sales Automation

Order taking, van sales, delivery confirmation, return processing — all in mobile app.

⚡ Faster Order Processing

📊 Increase Sales by 18%

🛠 One App, All Tasks

POSM & Merchandising

Track merchandising material, conduct store surveys, enforce planogram compliance.

🗂 Efficient Material Tracking

✅ Improve Compliance by 35

🔍 Actionable Insights

Pricing

Plans That Fit, Solutions That Scale.

1 month free trial for all users

Field Executives

Yearly

₹399/$5.00

Most Popular

₹299/$4.00

Bi-Annual

₹499/$6.25

₹374/$5.00

Monthly

₹624/$7.81

₹468/$6.25

Back Office Users

Yearly

₹625/$7.81

₹499/$6.24

Bi-Annual

₹781/$9.76

₹624/$7.81

Monthly

₹976/$12.20

₹780/$9.75

For one organization minimum 1 back office user and 1 field executives licensed after trial period

Enterprise Plan

₹500 / user / month

Includes Customization, Integration, Role-based Access, Advanced Reporting

Field Sales, Simplified

Productivity, visibility, and control in one platform.

Industry Challenges

Common Field Sales Frustrations—Sound Familiar?

Field sales teams often struggle with expensive tools that deliver low ROI and long, complex setup times. Without offline support, work stops whenever internet connectivity drops. Slow applications waste valuable field time, hidden server and setup costs increase budgets, and missed orders lead to delayed deliveries. Managers lack real-time visibility, reports are complicated and hard to act on, sales reps struggle with difficult user interfaces, and weak data security adds additional risk.

Proxima Solutions

Proxima SFA – The Smarter Way to Solve Sales Challenges

✔ Transparent & cost-effective—no hidden charges ✔ Go live in under 1 hour ✔ Offline capability—always work-ready ✔ AI-powered route optimization ✔ Real-time tracking & field visibility ✔ Enterprise-grade data security ✔ High-performance, scalable architecture ✔ All-in-one execution: orders, van sales, POSM, expenses & more

Testimonial

What Our Clients Say

Rajesh Kumar

Proxima SFA transformed how our sales team works. Route planning and real-time tracking alone boosted productivity by 30%. It’s fast, reliable, and easy to use.

Anita Sharma

Earlier, managing distributors and payments was a headache. With Proxima, everything is seamless—from orders to collections. It saves us time and reduces errors.

Vikram Patel

The offline mode and instant dashboards keep our team on track even in remote areas. Proxima is a game-changer for FMCG field operations.

Get In Touch

Let’s Transform Your Field Sales

Simplify your sales, boost productivity, and empower your field team with Proxima SFA. Contact us today!

FAQ

Clear Answers to Help You

Proxima SFA is an AI-powered Sales Force Automation platform designed for FMCG, CPG, and distribution companies to optimize field operations, improve productivity, and streamline sales processes.

Yes! Proxima supports offline mode, allowing your field team to continue working seamlessly even in low or no network areas. Data syncs automatically once connectivity is restored.

You can go live in under 1 hour. The platform is easy to set up with minimal training, enabling your sales team to start using it immediately.

Proxima offers Field Executive, Back Office User, and Enterprise plans. Key features across all plans include AI route planning, real-time tracking, offline mode, van sales, inventory management, dashboards, POSM tracking, and expense management.

  • Field Executive Plan: ₹200 / user / month

  • Back Office User Plan: ₹350 / user / month

  • Enterprise Plan: ₹500 / user / month

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