Tailored Solutions for Every Stakeholder in the Sales & Distribution Ecosystem
Ensure last-mile execution is seamless and effective. Proxima SFA enables FMCG and CPG brands to expand their distribution footprint, improve product availability, and eliminate costly stockouts. With real-time visibility into merchandising compliance, trade scheme performance, and low-stock alerts, brands can secure execution at the shelf, maintain stronger retailer relationships, and respond faster to market demand.
Business Benefits:
🚀 Increase Sales by 12–18% through improved shelf visibility and compliance.
📦 Reduce Stockouts by 30–40% with predictive inventory alerts.
🎯 Boost Trade Scheme ROI by 20% with targeted scheme execution
Proxima SFA empowers distributors with full visibility and operational control. The system tracks inventory across warehouses, automates shipments and returns, and simplifies indenting and replenishment workflows. By reducing manual errors and improving turnaround time, every product reaches the right outlet at the right moment — enhancing efficiency, reliability, and profitability.
Business Benefits:
✅ Cut Order-to-Delivery Cycle Time by 25–35% with automated workflows.
📊 Achieve 95%+ Inventory Accuracy by digitizing warehouse operations.
💰 Reduce Working Capital Lock-in by 10–15% with smarter replenishment
Give your sales reps everything they need to succeed in the field. Proxima SFA equips them with AI-driven route planning, geo-tagged attendance, instant order capture, and simplified expense management. By removing administrative burdens, sales executives can spend more time with customers — resulting in faster visits, higher conversions, and more motivated teams
Business Benefits:
🗺 20–25% More Outlet Coverage per Day with optimized routes.
💳 Save 2–3 Hours/Day in manual reporting and admin tasks.
📈 Boost Conversion Rates by 10–15% by focusing more time on selling.
Deploy a scalable, enterprise-ready platform built for global operations. Proxima SFA unifies multiple regions, brands, and teams with centralized control, role-based access, and seamless ERP/CRM/BI integration. Its enterprise-grade architecture ensures robust performance, data security, and flexibility — enabling organizations to adapt to complex workflows while maintaining efficiency and visibility across the board
Business Benefits:
🌍 Scale Across 10+ Regions Seamlessly with centralized governance.
🔒 Ensure 99.9% Data Security & Compliance with enterprise-grade infrastructure.
✅ Reduce IT Integration Costs by 25–30% with ready ERP/CRM connectors.
Proxima SFA is an AI-powered platform from Sterison Technology that helps FMCG, CPG, and distribution businesses manage field sales with ease. It combines productivity, visibility, and control through features like offline access, real-time tracking, and AI insights. With Proxima, businesses can streamline order management, optimize routes, improve shelf visibility, track POSM and expenses, and boost overall efficiency making field sales smarter, faster, and more cost-effective.
