Introduction: Field sales teams in FMCG companies face increasing pressure to meet sales targets whilemanaging distributors, retailers, and complex routes.
Introduction: Van sales remain critical for FMCG distribution. However, managing routes, inventory, andorders manually can be inefficient and error-prone. The
Introduction: Managing retail operations manually in FMCG is no longer viable. A retail execution software inIndia helps companies track sales,
Proxima SFA is an AI-powered platform from Sterison Technology that helps FMCG, CPG, and distribution businesses manage field sales with ease. It combines productivity, visibility, and control through features like offline access, real-time tracking, and AI insights. With Proxima, businesses can streamline order management, optimize routes, improve shelf visibility, track POSM and expenses, and boost overall efficiency making field sales smarter, faster, and more cost-effective.
