Transforming Sales Execution with Al-Powered Automation

Proxima SFA is a product of Sterison Technology.
Private Limited an Industry 4.0 and enterprise solutions
provider dedicated to empowering PMCG, CPG,
and distribution businesses worldwide.

Our Story

We started with a vision: to simplify and supercharge field sales execution. Backed by Sterison team 15+ of expertise in Industry 4.0 and enterprise solutions, Proxima SFA was built to address the real challenges faced by FMCG, CPG, and distribution businesses. Today, it enables thousands of users to plan smarter, sell faster, and execute flawlessly at scale.

Our Mission & Vision

Mission

To empower sales and distribution businesses with intelligent tools that drive productivity, visibility, and growth.

Vision

To become the world’s most trusted platform for sales force automation and retail execution

What Makes Us Different

Efficiency at your fingertips.

AI-Powered Route Optimization

Real-Time Visibility

Enterprise-Grade Security

Customer-Centric Innovation

Our Impact (Metrics & Achievements)

Users
0 K+
Distributors
0 K+
GMV Processed
0 Bn
Inventory Accuracy
0 %+

Our Team

Trusted by FMCG and CPG leaders across multiple countries