Our intelligent AI-powered route optimization ensures field sales executives cover maximum outlets with minimum effort. By automatically computing the most efficient travel paths and visit sequences, it reduces travel time, fuel costs, and missed opportunities. The system adapts to changing conditions, giving managers real-time visibility while ensuring sales reps stay on track and productive throughout the day.
Streamline every aspect of field sales with a single mobile solution. Sales reps can capture orders instantly, manage van sales on the move, confirm deliveries, and process returns without paperwork. Built-in offline capability ensures uninterrupted operation even in low-connectivity areas, syncing data automatically once the network is available. This feature reduces errors, speeds up transactions, and empowers your sales team to focus more on selling and less on admin work.
Gain complete control over your distribution ecosystem. From managing purchase orders and monitoring stock levels to handling truck loading and unloading activities, our system centralizes all critical processes. Distributors get real-time visibility into inventory and shipments, while brands ensure smooth replenishment cycles, faster order fulfillment, and reduced operational leakages.
Ensure your brand presence is always consistent at the retail shelf. With POSM and merchandising tools, track point-of-sale materials from dispatch to placement, validate execution with image-based surveys, and capture retail insights directly from the field. This enables companies to enforce planogram compliance, measure campaign effectiveness, and drive stronger retail execution.
Simplify routine field activities with integrated expense and attendance management. Field reps can submit daily expenses, upload receipts, and mark attendance through geo-tagged check-ins and check-outs. Managers gain real-time oversight for approvals, helping organizations cut fraudulent claims, improve accountability, and maintain transparent expense tracking.
Make smarter decisions backed by data. Real-time dashboards display key performance indicators across sales, distribution, expenses, and productivity, enabling managers and leadership to track performance trends instantly. Customizable reports and automated scheduling provide actionable insights for faster decision-making, improved efficiency, and long-term growth planning.
Proxima SFA is an AI-powered platform from Sterison Technology that helps FMCG, CPG, and distribution businesses manage field sales with ease. It combines productivity, visibility, and control through features like offline access, real-time tracking, and AI insights. With Proxima, businesses can streamline order management, optimize routes, improve shelf visibility, track POSM and expenses, and boost overall efficiency making field sales smarter, faster, and more cost-effective.
