Built for modern sales teams – empowering execution, productivity, and engagement.
Optimize every sales visit with AI routing, order management & trade schemes.
📍 Customer Visit Tracking – location capture, visit logs, geo-fencing
🗺️ Beat Plans (AI) – optimized routing
🛒 Order Management – pre-sales, van sales, sample orders, purchase orders, return/cancel orders
🧾 Invoice Generation – automated
🎯 Scheme Configuration – dynamic trade schemes, promotions
⭐ Must-Have & Focus SKUs – ensures visibility & push
📦 Stock Count & Inventory – real-time, avoid stockouts
🚚 Shipment & Delivery – coordination
✅ This covers all core SFA needs + trade schemes, which some competitors lack.
Boost workforce efficiency with tracking, attendance, and expense control.
📍 Real-time Tracking – location & off-route visits
🗓️ Attendance Management – shifts, leave, absences
📊 Performance Dashboard – field executive productivity
💰 Expense Management – fuel, travel, stay
✅This ensures end-to-end workforce management, a differentiator vs basic SFA apps.
Engage customers with onboarding, surveys, issue resolution & POSM tracking.
👥 Customer Onboarding – streamlined workflows
🎫 Issue Ticketing – customer queries & resolution
📝 Visit & Store Survey – capture retail insights
🏬 POSM Tracking – manage in-store marketing materials
✅POSM tracking & onboarding are rare differentiators vs competitors
Integrating finance & compliance into your sales workflow.
💳 Payment Collection – secure & streamlined
🔄 Return & Cancel Orders – automated processing
📦 Crate Management – track & control assets
✅ Approval Workflow – expenses, POSM, onboarding, POs
✅This goes beyond just sales → adding finance, compliance, and asset tracking, which most competitors don’t bundle.
Robust, scalable, and enterprise-ready technology.
📶 Offline Capabilities – critical for FMCG
👤 User & Role Management – enterprise-grade control
📊 Dashboard & KPI Reports – real-time insights
📑 Operation Summary Reports – complete visibility
✅ This ensures scalability for SMB & enterprise customers
Automate retail execution with advanced shelf and product recognition.
🛒 Shelf & Product Recognition – SKU, pack size, flavor, brand
📐 Planogram Compliance – verify shelf placement & share of shelf
🚫 OOS Detection – real-time out-of-stock alerts
🆚 Competitive Tracking – monitor competitor products
📸 Photo Audits – AI-driven insights from store photos
✅ Enterprise-only feature that delivers next-gen retail visibility — a true differentiator that very few SFA platforms offer.
Proxima SFA is an AI-powered platform from Sterison Technology that helps FMCG, CPG, and distribution businesses manage field sales with ease. It combines productivity, visibility, and control through features like offline access, real-time tracking, and AI insights. With Proxima, businesses can streamline order management, optimize routes, improve shelf visibility, track POSM and expenses, and boost overall efficiency making field sales smarter, faster, and more cost-effective.
