Proxima SFA is a cloud-based Sales Force Automation platform designed to help FMCG and
CPG companies manage their field sales teams efficiently. It automates sales, order taking,
route planning, and reporting—empowering businesses to increase productivity, visibility, and
revenue.
Proxima SFA is ideal for companies in the FMCG, CPG, Dairy, Beverage, and
Pharmaceutical sectors that manage on-field sales representatives, distributors, or van sales
operations.
Proxima SFA stands out for its quick setup (within 30 minutes), AI-powered route
optimization, offline capability, and affordable subscription model. It’s built for flexibility,
scalability, and ease of use — even for non-technical users.
Implementation takes less than 30 minutes. Our team will assist you with setup, user training,
and data upload to get your sales force running immediately.
Yes. Proxima SFA supports seamless integration with popular ERP and CRM systems
through APIs or file-based sync to ensure smooth data flow between platforms.
● Sales Order & Van Sales Management
● Route & Beat Planning
● Expense & Attendance Tracking
● Stock & Inventory Control
● Payment & Collection Module
● POSM & Store Survey Management
● AI-powered Route Optimization
● Real-time Dashboard & Analytics
Yes. Field executives can continue using the app even without internet access. Data
automatically syncs once the device reconnects.
Absolutely. The platform provides live tracking, GPS-based attendance, and real-time route
progress, helping managers monitor and optimize field productivity.
Yes. Our advanced AI route optimizer ensures field executives cover maximum outlets within
limited time using intelligent path optimization, considering working hours, distances, and visit
priorities.
Yes, Proxima SFA is highly configurable — from forms and workflows to reports and user
roles — to match your unique business requirements.
We offer affordable subscription plans:
● ₹299/month (billed yearly) – Basic plan
● ₹499/month – Advanced plan for back-office users
All plans include a 1-month free trial.
No hidden costs. A minimal one-time setup or onboarding fee may apply for enterprise
integrations or advanced configurations.
Yes. We offer a 1-month free trial with full access to explore all features before subscribing.
Yes. You can easily switch plans or add more users as your business grows.
Proxima SFA is currently available on Android and Web browsers, ensuring seamless use
across devices. The iOS version is under development and will be available soon.
We follow enterprise-grade data encryption, role-based access control, and secure cloud
hosting to ensure complete data protection.
Yes. Managers and administrators can view real-time reports, KPIs, and analytics through a
web dashboard anytime, anywhere.
The app automatically queues unsent data and syncs it once connectivity is restored. Our
support team can assist immediately if any issue persists.
Yes. We provide online training sessions, video tutorials, and documentation to ensure
smooth onboarding for your team.
We offer email, chat, and phone support during business hours, along with priority
SLA-based support for enterprise clients.
Definitely. We value customer feedback and regularly roll out updates and new features
based on client needs.
Simply click “Start Free Trial” on our website or contact our sales team. We’ll guide you
through the quick onboarding process.
Proxima SFA is an AI-powered platform from Sterison Technology that helps FMCG, CPG, and distribution businesses manage field sales with ease. It combines productivity, visibility, and control through features like offline access, real-time tracking, and AI insights. With Proxima, businesses can streamline order management, optimize routes, improve shelf visibility, track POSM and expenses, and boost overall efficiency making field sales smarter, faster, and more cost-effective.
