Introduction:
Van sales remain critical for FMCG distribution. However, managing routes, inventory, and
orders manually can be inefficient and error-prone. The solution? Van sales automation
software. Modern retail execution software in India is enabling FMCG brands to streamline
operations and improve customer satisfaction.
1. Optimize Routes and Save Time
Manual route planning is outdated. Van sales automation software calculates the fastest routes,
considering traffic, priority customers, and delivery windows.
2. Real-Time Stock and Order Tracking
Field agents can instantly check stock levels, capture orders digitally, and sync data with
distributors. This reduces stockouts and improves service levels.
3. Efficient Distributor Management
Track distributor performance, order fulfillment, and payment status in real-time. A distributor
management system integrated into van sales software simplifies this process.
4. Ensure Compliance and Track POSM
FMCG companies often face compliance checks for POSM placement, merchandising, and
marketing displays. Automation software ensures accountability and provides audit-ready
reports.
5. Monitor KPIs and Boost Productivity
Track sales targets, coverage, and order fulfillment rates. Managers can use dashboards to
identify high-performing agents and areas needing improvement.
How Proxima SFA Helps
Proxima SFA’s van sales automation module helps FMCG teams reduce delivery errors,
optimize routes, and enhance distributor collaboration—all while maintaining real-time insights.
Conclusion & CTA
2025 is the year FMCG companies need van sales automation software to stay competitive.
Streamline your field operations today.
Try Proxima SFA with a one-month free trial.
