Introduction:
Managing retail operations manually in FMCG is no longer viable. A retail execution software in
India helps companies track sales, ensure compliance, and boost field productivity. This guide
explores why FMCG teams need such software and how it improves day-to-day operations.
What is Retail Execution Software?
A software platform that allows FMCG companies to:
● Plan and track sales visits
● Monitor stock levels and orders
● Ensure POSM compliance
● Generate actionable analytics
Importance for FMCG and CPG Companies
● Ensure wider market coverage
● Reduce human errors in reporting
● Improve distributor and retailer relationships
● Enhance decision-making with data-driven insights
Core Features to Look For
● Beat Plan App: Optimize daily sales visits
● Order Taking Module: Capture orders digitally
● Van Sales Module: Manage routes and deliveries
● POSM Tracking: Ensure proper product displays
● Analytics & KPI Dashboard: Monitor team performance
Choosing the Right SFA Platform
Look for:
● Ease of use for field teams
● Integration with distributors and ERP systems
● Real-time reporting capabilities
● Mobile-first experience
Why Proxima SFA is Preferred in India
Proxima SFA combines beat planning, van sales, and analytics into one platform. FMCG brands
see improved operational efficiency, reduced delivery errors, and faster decision-making.
Adopting retail execution software India ensures FMCG teams achieve maximum efficiency.
Book a free demo with Proxima SFA and transform your field sales operations.
